Explore Results

Explorer is the detailed analysis panel behind research results. Use it to investigate who gave an answer and how the pattern changes across questions or audience characteristics.

Select a group

Open a result's analysis. Select an answer option in the result; Selected audiences in Explorer describes the resulting selection. Use the selection shortcuts shown by the interface to add more options.

The selection logic matters:

• Multiple options from the same question are joined with OR.
• Selections across different questions are joined with AND.
• Selected demographic traits further narrow the group.

For example, “price OR delivery speed” on Q1 and “would not try” on Q2 selects people satisfying both question-level conditions. It does not add the two questions' percentages together.

Remove an individual selection chip or choose Clear to reset. Always read the remaining respondent count after filtering.

Break down the result

Use Break down by when available to compare by audience, a demographic dimension or another question. Inspect the table labels and denominators before describing a percentage.

Some cells may be too thin to support a displayed share. An empty or suppressed value is not zero. A cross-question relationship also requires people represented in both results; it is not created by placing unrelated totals beside each other.

Read people and explanations

Inspect individual responses to understand the wording behind a theme. Where available, open a respondent conversation to ask why. Distinguish that follow-up from the original response being analyzed.

An AI interpretation of a selected group is a separate analysis action and can carry a charge; the current rate is 10 credits. See Pricing & credits. A plausible explanation is still an interpretation, not independent evidence.

Continue

Use real validation to compare against observed answers, or include the relevant runs in a report. Preserve your selection criteria when sharing a subgroup finding.