Choose an Audience
Select an existing population, an official audience, or a segment built from your own data.
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An audience determines whose perspective a study models. Start with its definition and sources, not just its name or size.
Find an audience
Open Audience in the sidebar. Your audiences contains workspace audiences and accessible audience assets. Official Audience is the catalog of available specialist audiences. Use search and filters to narrow the list.
Open an audience to inspect its distribution, definition, source material and any real survey evidence. A broad market population, a specialist audience and a customer dataset offer different coverage.
You can also select an available audience directly above the New Task composer. Check that the selected audience and respondent count match your intent before submitting.
Your audiences
Check geography, coverage and the source period.
Choose the population you mean
Search Your audiences or inspect the official catalog.
Which source should you use?
| Situation | Route |
|---|---|
| You want a broad market or a segment of an existing population | Markets and official audiences |
| You already hold customer records, survey responses or interviews | Build from your data |
| You need one person's perspective for chat or rehearsal | Synthetic Individuals |
An audience grounded in demographic statistics can have realistic composition without direct evidence for the opinion you are asking about. Inspect both the population definition and the evidence behind the question.
If the audience is locked or unsuitable
Review the access offer before purchasing, or choose an audience already available to you. Access fees and research credits are separate. If no audience matches, describe a segment within a suitable source population or build one from your own records.
Do not silently substitute a broader audience and report the result as a niche segment. See Evidence and coverage and Choose a panel size.