Simulate your customers, your hardest-to-reach audiences as Synthetic Individuals you can interview, test ideas, and revisit.
Trusted by teams at
Building a world where the human voice is the heart of every business decision.
From hard-to-reach Executives and Specialists to millions of everyday Customers — ready in minutes.
Describe your target audiences. iMario generates a diverse, realistic synthetic groups with distinct personalities, expertise, and communication styles in minutes.
Paste any LinkedIn profile URL. iMario builds a synthetic individual grounded in their real career arc, domain knowledge, preferences, and communication patterns.
Complete a 8-min personality assessment. iMario turns your responses into a synthetic twin ready to handle requests and get work done on your behalf.
Stable identity, bounded expertise, adaptive reasoning, and a human-like memory system. Not characters that drift after a few turns, but cognitive models grounded in real human traits.
Each identity reflects the real-world cognitive complexity of how they think, react, and express.
I'd pay more for eco-friendly brands. It's important to me.
Every response is analyzed by built-in experts for hidden motivations, and what was left unsaid.
Clear boundaries prevent over-response. They only speak from what they truly know.
Equip individuals with executable skills, set proficiency, and let them work for you.
3-layer memory with Ebbinghaus forgetting curves across sessions.
“What does this market actually think?”
Map audience segments, uncover unmet needs, and understand buying motivations before you build.
“Will they want this before we build it?”
Test your concept, messaging, and pricing with the right audience before committing.
“Will this email land?”
Get scores, objections, and rewrites before your message reaches the key decision-maker.
“Where does the experience break?”
Simulate onboarding and end-to-end journeys to find friction before real users do.
“How to improve sales and service effectiveness?”
Rehearse against synthetic customers with real reactions until your team is ready.
“How do we make AI interactions feel human?”
Inject synthetic individual layer into your common agent system via API.
Build your task pipeline by dragging and connecting.
Three steps cover every scenario. Drag content, connect audiences, and configure outputs on a canvas.
Describe who you need. iMario generates synthetic individuals in minutes.
Drag and connect nodes on a canvas to define what you want to do.
Hit run and iMario will handle the work to deliver results and reports in minutes.
Reach out to our sales team for guidance on how to integrate iMario into your workflow.
In controlled benchmarks, our synthetic individuals achieve 90%+ behavioral parity with real human participants. Their responses match real-world distributions across attitudes, preferences, and decision patterns. They consistently surface the same directional insights real research would, at a fraction of the time. The best way to build confidence is to run your first task where you already have real data and compare.
