Question 1

How does iMario work?

Accepted Answer

iMario leverages advanced LLMs to create Synthetic Users with high Synthetic Organic Parity - meaning they think and behave remarkably like real people. We start by generating a foundational personality profile for each user, then reconstruct their full personality using social and psychological parameters. These Synthetic Users interact in simulated environments using multi-agent frameworks.

Question 2

What are Synthetic Users?

Accepted Answer

Synthetic Users are AI-powered virtual participants that simulate real human behavior, personalities, and decision-making patterns. Built on our proprietary Persona Fabric technology with 54-dimensional parameters, they provide authentic, diverse responses that mirror real user research.

Question 3

Can Synthetic Users really replace real human participants?

Accepted Answer

For most research needs - Yes. Synthetic Users excel at concept testing, usability studies, brand perception, and foundational research. They're ideal for rapid iteration and early-stage validation. For final validation or highly specialized populations, we recommend combining synthetic insights with selective real-user testing.

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