从你自己的数据到 61 个市场的 55 亿 人，iMario 生成 合成个体（Synthetic Individuals） 让你在决定前看清任何人群怎么想.
用智能体构建
已被这些团队信赖
合成个体由你的真实人群数据构建，并由内置的模拟世界人口延展。你可以访谈他们、在他们身上测试、与他们对练。从市场初判到售后服务的每个阶段。
某植物基零食品牌的洞察团队，正在筹备东南亚上市。
找到真正会转化的那批人。
模拟1,200 名消费者中，健康只负责开场，口味才决定成交。流失尝鲜者是最大的可挽回人群，规模是健康优先人群的 2.4 倍。模拟
结果预算从认知广告转向召回流失者。真正最大的机会，是这个品类早已注销掉的那群人。结果
61 个市场、55 亿人，基于官方统计构建，不是一句 LLM 提示词。
带上访谈、问卷与逐字稿，每个人群都以你客户的真实声音作答。
智能体持续摄入行为、宏观与政策新数据，并运行真人访谈来加固虚拟人群。
任何市场、任何人群，随时可以研究。
打造一个让用户的声音成为每个商业决策核心的世界。
↗↗带来访谈、问卷和客户记录，或从 61 个市场中任选一个起步。iMario 把它变成一个随时可以回来问的受众。
问卷、访谈、焦点小组、素材测试、真实网页，甚至你自己的 AI 客服。选定形式和人数，整个受众同时作答。
看分布，和任意一题做交叉，看清每一格里是谁。读他们的原话，和其中一个人对话，或继续追问。
结论、图表和原话在同一份报告里，每个数字都能追回到它背后的回答。
把同一份问卷发给真人，两边结果并排对照。真人的回答会回到这个受众里，让下一次研究离真相更近。
带来访谈、问卷和客户记录，或从 61 个市场中任选一个起步。iMario 把它变成一个随时可以回来问的受众。
Model your audience from your own data, or build one from iMario’s population data.
问卷、访谈、焦点小组、素材测试、真实网页，甚至你自己的 AI 客服。选定形式和人数，整个受众同时作答。
看分布，和任意一题做交叉，看清每一格里是谁。读他们的原话，和其中一个人对话，或继续追问。
Two in five would move down to $6.99, and almost all of them are on premium today. The cheaper tier mostly re-prices existing members rather than adding new ones.
| Would you switch… | Premium | Basic | Trial |
|---|---|---|---|
| Switch to $6.99 | 34.2% | 4.8% | 2.0% |
| Stay on premium | 27.9% | 3.6% | 1.5% |
| Not sure | 12.1% | 3.1% | 1.8% |
| Cancel | 4.6% | 3.0% | 1.4% |
结论、图表和原话在同一份报告里，每个数字都能追回到它背后的回答。
What you set out to decide
Should we launch a $6.99 membership tier?
The study’s answer
Not at $6.99. The tier mostly re-prices members you already have: 41% of sign-ups would be premium members trading down, and net revenue peaks at $8.99.
Top findings
Premium grew 4% year on year, but cancellations at renewal have doubled since Q3. Finance asked whether a cheaper tier would hold the members who leave on price, or simply discount the ones who were going to stay.
What we already knew
Exit surveys tell you who left and what they said on the way out. They cannot tell you what the members still paying would do if a cheaper option appeared next to the one they hold.
How many lapsed members would take a $6.99 tier, and how firm is that intent?
Of those who would take it, who is already paying us more today?
Which price point maximises net revenue once trade-down is netted out?
How it was fielded
把同一份问卷发给真人，两边结果并排对照。真人的回答会回到这个受众里，让下一次研究离真相更近。
imario.ai/validate/8k3f Copy“Going into Indonesia, what we did not have was a feel for how local men actually think about skincare. iMario got us that in time to change one strategy before the campaign went live.”
“With iMario we can put the event topics in front of the people who would actually attend or sponsor, which we could never do before. That’s incredible and definitely worth trying.”
“We turned our own customer data and transcripts into an always-on synthetic audience with iMario. It is extremely easy to test new product ideas, tastes and objections before the product is on the shelf.”
“Before iMario, we tried an AI moderator solution, but it couldn’t solve the research gap. iMario is a different way of doing research altogether, and it has moved our scale, our turnaround and our costs all at once.”
联系我们的销售团队，了解如何把 iMario 接入你的工作流。
合成受众是一群模拟出来的人，他们回答问题的方式与某个真实的特定人群一致。它的基本单元是合成个体（Synthetic Individual）：一个拥有人口学画像、态度立场，并记得自己说过什么的模拟个人。iMario 基于 61 个市场的官方人口统计构建受众，再用你自己的客户数据进行拟合，你可以随时对他们做问卷、访谈或焦点小组。合成受众是一群模拟出来的人，他们回答问题的方式与某个真实的特定人群一致。它的基本单元是合成个体（Synthetic Individual）：一个拥有人口学画像、态度立场，并记得自己说过什么的模拟个人。iMario 基于 61 个市场的官方人口统计构建受众，再用你自己的客户数据进行拟合，你可以随时对他们做问卷、访谈或焦点小组。