How does iMario work?

iMario leverages advanced LLMs to create Synthetic Users with high Synthetic Organic Parity - meaning they think and behave remarkably like real people. We start by generating a foundational personality profile for each user, then reconstruct their full personality using social and psychological parameters. These Synthetic Users interact in simulated environments using multi-agent frameworks.

What are Synthetic Users?

Synthetic Users are AI-powered virtual participants that simulate real human behavior, personalities, and decision-making patterns. Built on our proprietary Persona Fabric technology with 54-dimensional parameters, they provide authentic, diverse responses that mirror real user research.

Can Synthetic Users really replace real human participants?

For most research needs - Yes. Synthetic Users excel at concept testing, usability studies, brand perception, and foundational research. They're ideal for rapid iteration and early-stage validation. For final validation or highly specialized populations, we recommend combining synthetic insights with selective real-user testing.

Privacy Policy

Last updated: November 28, 2025

Introduction

iMario is an AI-powered synthetic user research platform that enables businesses to conduct market research at scale. We understand that you are aware of and care about your own personal privacy interests, and we take that seriously. This Privacy Policy describes iMario's policies and practices regarding its collection and use of your personal data, and sets forth your privacy rights. We recognize that information privacy is an ongoing responsibility, and so we will from time to time update this Privacy Policy as we undertake new personal data practices or adopt new privacy policies.

Contacting Us About Data Protection

iMario is headquartered in Singapore. For any inquiries or concerns regarding our personal data policies, practices, or if you wish to exercise your privacy rights, please feel free to reach out directly to our dedicated Privacy Team. Our team is equipped and committed to assisting you with any questions you might have and ensuring your data is handled with the utmost care and respect.

Privacy Team Contact Information:

iMario AI, Inc.
Email: [email protected]

How We Collect and Use Your Personal Information

iMario collects personal information about its website visitors and customers. With a few exceptions, this information is generally limited to:

Name
Job title
Employer name
Work address
Work email
Work phone number

We use this information to provide prospects and customers with services. We do not sell personal information to anyone and only share it with third parties who are facilitating the delivery of our services.

From time to time, iMario receives personal information about individuals from third parties. Typically, information collected from third parties will include further details on your employer or industry. We may also collect your personal data from a third party website (e.g., LinkedIn).

Use of the iMario Website

As is true of most other websites, iMario's website collects certain information automatically and stores it in log files. The information may include internet protocol (IP) addresses, the region or general location where your computer or device is accessing the internet, browser type, operating system and other usage information about the use of iMario's website, including a history of the pages you view. We use this information to help us design our site to better suit our users' needs. We may also use your IP address to help diagnose problems with our server and to administer our website, analyze trends, track visitor movements, and gather broad demographic information that assists us in identifying visitor preferences.

iMario has a legitimate interest in understanding how members, customers and potential customers use its website. This assists iMario with providing more relevant products and services, and with providing appropriate staffing to meet customer needs.

Cookies and Tracking Technologies

iMario makes available a comprehensive Cookie Policy that describes the cookies and tracking technologies used on iMario website and provides information on how users can accept or reject them. To view the policy, please visit our Cookie Policy.

Sharing Information with Third Parties

The personal information iMario collects from you is stored in one or more databases hosted by third parties. These third parties do not use or have access to your personal information for any purpose other than cloud storage and retrieval. On occasion, iMario engages third parties to send information to you, including information about our products, services, and events.

We do not otherwise reveal your personal data to non-iMario persons or businesses for their independent use unless: (1) you request or authorize it; (2) the information is provided to comply with the law (for example, compelled by law enforcement to comply with a search warrant, subpoena, or court order), enforce an agreement we have with you, or to protect our rights, property or safety, or the rights, property or safety of our employees or others; (3) the information is provided to our agents, vendors or service providers who perform functions on our behalf; (4) to address emergencies or acts of God; or (5) to address disputes, claims, or to persons demonstrating legal authority to act on your behalf. We may also gather aggregated data about our services and website visitors and disclose the results of such aggregated (but not personally identifiable) information to our partners, service providers, advertisers, and/or other third parties for marketing or promotional purposes.

The iMario website may connect with third party services such as Facebook, LinkedIn, Twitter and others. If you choose to share information from the iMario website through these services, you should review the privacy policy of that service. If you are a member of a third party service, the aforementioned connections may allow that service to connect your visit to our site to your personal data.

International Data Transfers

Information we collect about you will be processed and stored in accordance with applicable data protection laws. When we transfer personal data outside of your jurisdiction, we ensure appropriate safeguards are in place to protect your information. This may include:

Standard contractual clauses approved by relevant authorities
Adequacy decisions by competent authorities
Other lawful transfer mechanisms

We are committed to protecting your personal data regardless of where it is processed.

Data Subject Rights

Data protection laws in various jurisdictions, including the European Union's General Data Protection Regulation (GDPR) and Singapore's Personal Data Protection Act (PDPA), provide certain rights for data subjects. These rights may include:

Right to be informed
Right of access
Right to rectification
Right to erasure
Right to restrict processing
Right of data portability
Right to object
Rights related to automated decision making including profiling

This Privacy Policy is intended to provide you with information about what personal data iMario collects about you and how it is used.

If you wish to confirm that iMario is processing your personal data, or to have access to the personal data iMario may have about you, please contact us.

You may also request information about: the purpose of the processing; the categories of personal data concerned; who else outside iMario might have received the data from iMario; what the source of the information was (if you didn't provide it directly to iMario); and how long it will be stored. You have a right to correct (rectify) the record of your personal data maintained by iMario if it is inaccurate. You may request that iMario erase that data or cease processing it, subject to certain exceptions. You may also request that iMario cease using your data for direct marketing purposes. In many countries, you have a right to lodge a complaint with the appropriate data protection authority if you have concerns about how iMario processes your personal data. When technically feasible, iMario will—at your request—provide your personal data to you.

Reasonable access to your personal data will be provided at no cost. If access cannot be provided within a reasonable time frame, iMario will provide you with a date when the information will be provided. If for some reason access is denied, iMario will provide an explanation as to why access has been denied.

Use of AI and Machine Learning

iMario uses artificial intelligence and large language models (LLMs) to provide synthetic user research services. We want to explicitly affirm that:

No Training on Your Data: We do not use your data to train, develop, improve, or enhance generalized AI and/or ML models.
Retrieval-Augmented Generation (RAG): We use RAG technology to generate synthetic user responses without compromising your data privacy.
Purpose-Specific Use: Your data is used solely for providing the specific research services you have requested.
Data Isolation: Your research data and synthetic user conversations are isolated and not shared across customers.

Data Protection Mechanisms

At iMario, we implement robust data protection mechanisms to safeguard your sensitive information:

Encryption: All customer data is encrypted using industry-standard encryption algorithms both at rest and in transit.

Access Control: We employ user roles and permissions to ensure that only authorized personnel can access sensitive data.

Infrastructure Security: Our infrastructure is hosted on secure cloud platforms with enterprise-grade security measures.

Compliance: We are committed to maintaining compliance with relevant data protection regulations including GDPR and PDPA.

Security Monitoring: We continuously monitor our systems for security threats and vulnerabilities.

Regular Audits: We conduct regular security audits and assessments to ensure ongoing protection of your data.

Data Storage and Retention

Your personal data is stored by iMario on secure servers and cloud-based infrastructure. iMario retains service data for the duration of the customer's business relationship with iMario and for a period of time thereafter, to analyze the data for iMario's own operations, and for historical and archiving purposes associated with iMario's services. iMario retains prospect data until such time as it no longer has business value and is purged from iMario systems. All personal data that iMario controls may be deleted upon verified request from data subjects or their authorized agents.

For more information on where and how long your personal data is stored, and for more information on your rights of erasure and portability, please contact us at: [email protected]

Children's Data

We do not knowingly attempt to solicit or receive information from children under the age of 13 (or the applicable age of consent in your jurisdiction). If we learn that we have collected personal information from a child under the applicable age without parental consent, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under the applicable age, please contact us at [email protected].

Changes to This Privacy Policy

iMario may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date at the top of this policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Questions, Concerns or Complaints

If you have questions, concerns, complaints, or would like to exercise your rights, please contact us at:

iMario AI, Inc.
Email: [email protected]

For data protection inquiries specifically related to the European Union, you may also have recourse to the European Data Protection Supervisor or your nation's data protection authority.

Effective Date: November 28, 2025
Last Updated: November 28, 2025