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iMario 2.0: The Human Voice Behind Every Decision
iMario 2.0 now turns the customer data you already own into a living audience, opens 5.4 billion simulated people across 59 markets, works inside ChatGPT, Claude and Codex, and costs $0.05 a credit.
Recent posts
iMario vs Electric Twin: Who Shapes the Study?
Product · October 22, 2026
iMario vs Simile: Choosing How to Model an Audience's Response
Product · October 12, 2026
iMario 2.0: The Human Voice Behind Every Decision
Product · September 15, 2026
Beyond the AI Moderator: How IFOP Combines Synthetic Consumers with Traditional Research
User Stories · August 27, 2026
Before the Event Exists: How Rand and Rand Tests Agendas with Synthetic Audiences
User Stories · August 27, 2026
Before the Product Reaches the Shelf: How Vitasoy Tests New Ideas with Synthetic Consumers
User Stories · August 27, 2026
MatrAIx's 8.3 Billion Personas: Substance or Sizzle?
Academy · August 10, 2026
The 10 Best AI Focus Group Tools for 2026
Other · June 15, 2026
The 8 Best SyntheticUsers Alternatives for 2026
Other · June 9, 2026
No One Can Predict Anyone, Not Even You
Academy · June 1, 2026
Five AI Shifts in Product Development
Academy · May 18, 2026
35× Faster, 98% Cheaper: A Men's Grooming Brand's 3 Launch Decisions in 7 Days
User Stories · May 15, 2026
iMario vs Delve.ai: A Market Research Capability Comparison
Product · May 8, 2026
iMario vs SyntheticUsers.com: A Capability Comparison
Product · May 6, 2026
The Five Layers Behind an iMario Research Report
Product · April 28, 2026
Introducing iMario 1.0
Product · April 13, 2026
iMario vs Aaru: Two Paths to Human Behavior Simulation
Product · March 25, 2026
iMario vs Base LLMs: Solving Mode Collapse and Identity Drift in Synthetic Individuals
Product · March 23, 2026
Harness Engineering Is the Missing Layer Between Models and Products
Academy · Product · March 16, 2026
Synthetic Users vs. Traditional Research: A Cost-Time-Learning-Speed Framework for 2026
Academy · February 23, 2026
Beyond "Average": How iMario Is Building a Million Synthetic Individuals
Product · February 9, 2026
What Are Synthetic Individuals and Why They Can Represent Real Humans
Academy · January 26, 2026
The Human API: Why We Are Building iMario.ai
Product · January 19, 2026
