Choose a Research Method
Select the format that matches your question, stimulus and desired result.
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Open New Task and use the + menu to select a format. The composer also interprets what you type, so verify the selected format before submitting.
| Format | Use it for | Prepare |
|---|---|---|
| Single question | One focused question or an initial exploration | The exact question and an audience |
| Survey | Comparable answers across several questions | A reviewed questionnaire and answer options |
| Interview | Reasoning, motivations and probes | A discussion guide |
| Focus group | Reactions between participants | An ordered list of discussion topics |
| Preference test | Comparing named alternatives | Alternatives and a comparison question |
| Creative test | Reactions to an image or design | An image and a question about it |
| URL feedback | Feedback on a rendered page | A reachable page URL and a question |
Agent test is marked Coming soon in the menu. It is not an available workflow in this guide. Individual Agent Skills are a different capability.
Choose by what you need to learn
Use closed questions when the options themselves are meaningful. Use open questions to let participants introduce reasons you have not supplied. Choose interviews when probing those reasons matters, and focus groups when interaction is part of the question.
For preference tests, keep alternatives comparable. If one version changes the offer, price and wording together, a preference does not tell you which change caused it.
What would you like to find out?
What would make you hesitate before trying grocery delivery?
Preview only · no research is submitted
Prepare your first study
Use the selector above the composer. Read the definition before selecting.
Before every run
Check audience, respondent count, material and estimate. A survey or guide must contain actual questions, not only a goal sentence. A creative or page test needs its stimulus attached. Costs differ by method and question type; see Pricing & credits.
Start with Your first study, then explore and report.