Review and Update an Audience
Check sources, population composition and the effect of syncing or rebuilding.
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An audience's name is a shorthand. Its definition and evidence determine whether it fits a study.
Read the detail page
Open an audience from Audience. Inspect the parts that are available for that source:
- Audience Distribution: composition across demographic dimensions.
- Existing survey answers: what real data already says, including source and date.
- Mindset and Behavior: the modelled facets and their context.
- Definition and sources: the boundaries of the group and the material used to build it.
- Example people and past use: who a run may seat and where the audience has been used.
A population-size figure is not your study's respondent count. A real answer on record is not automatically direct evidence for a new question with different wording or context.
Example shoppers
Check geography, coverage and the source period.
Inspect evidence before updating
Confirm which population the audience describes.
Sync and rebuild do different jobs
A connected survey or recording can add evidence to an existing audience under that connector's rules. Matching evidence to an individual depends on usable identifiers; unidentified material may inform the audience more generally.
For connected customer records, Rebuild from latest customer records creates a new audience from the updated membership and supporting material. Review the new population before using it. The old audience and its earlier reports remain a record of the previous scope.
Remove a source carefully
Use the audience's source controls. Read the connection guide for how removing files disconnects a source and removes its contributed evidence. Revoking authorization at the provider stops access but does not itself delete iMario's stored copy.
If the audience looks wrong, check field matching, the source population and the date of the evidence before changing research questions. See Build from data and Evidence.