Test an Ad or Copy
Compare messages and inspect the reasons behind a preference.
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Use this workflow when you have alternative headlines, offers or messages and need to choose what to test with real traffic.
Prepare comparable versions
Select a relevant audience. Write two or more complete alternatives and keep their context consistent. If one version changes both the offer and its wording, the result concerns the whole version.
Open New Task → Preference test. Enter the alternatives and ask a question such as:
Which message would make you investigate this service, and what makes it more relevant to you?
Attach creative images to the options if visual treatment is part of the comparison. For one image without alternatives, use Creative test.
What would you like to find out?
Which offer would you investigate first?
Preview only · no research is submitted
Compare two alternatives
Use the selector above the composer. Read the definition before selecting.
Run and inspect
Set respondent counts and review the applicable rate: text and visual preferences have different rates. Read the preference result by audience, then inspect reasons and minority responses in Explorer.
Look for what a reader believes the offer means, not just which option ranks first. If both versions create the same misunderstanding, choosing the less weak one does not solve the message.
Make the next decision
Record the original versions, question and finding. Revise one meaningful element and keep track of the change before running again. Validate actual click or conversion performance with real traffic; synthetic preference is not a predicted CTR.
Use Share and export to send the finding with its audience and limitations.