Rehearse a Sales Conversation

Practice discovery, objections, and closing against a synthetic buyer that pushes back like a real one.

The best sales reps don't wing it — they rehearse. But finding the right sparring partner, at the right seniority level, with the right objections, is hard to do consistently.

iMario gives you a buyer to practice against — one that pushes back the way real buyers do.

When to Use This

You're preparing for a high-stakes enterprise deal and want to anticipate objections
You're onboarding a new sales rep and need a safe environment to rehearse discovery and demos
You want to stress-test your pitch against a specific buyer profile before a real conversation

Step 1: Build Your Individual

Use Solo Mode to create a single synthetic individual that represents your buyer.

You can build from a LinkedIn profile if you're preparing for a specific person, or describe the archetype you're preparing for:

"A VP of Engineering at a 200-person fintech company, technically sophisticated, skeptical of vendor promises, under pressure to reduce tooling costs, and has been burned by a failed implementation in the past."

One individual is enough — this is a rehearsal, not a research study.

Step 2: Configure Your Audience Node

In the Audience Node, select the individual you just created.

This Playbook uses a single Individual in Solo Mode, so there's no segment comparison or multi-flow setup needed. The focus is depth over breadth — one well-defined buyer, rehearsed repeatedly.

Step 3: Set Up Your Flow

Skip the Task Canvas. Use Chat to interact directly with your synthetic buyer.

Open a conversation and run it like a real call:

Start with discovery: ask about their current setup, pain points, and priorities
Introduce your product when the moment feels right
Handle objections as they come up
Try to close, or at least advance the conversation

Let the individual push back. The value is in how they resist, deflect, or disengage — that's where real calls break down.

Step 4: Review and Iterate

There's no report for this Playbook — the output is the conversation itself.

After each session:

Review the transcript and flag where you lost momentum
Identify objections you didn't handle well
Adjust your approach and run the conversation again

Repeat until you can navigate the conversation consistently.

What to Look For

A good rehearsal surfaces:

Objections you hadn't anticipated — price, timing, internal politics, competitor preference
Gaps in your discovery — questions you forgot to ask that would have changed your pitch
Moments where you over-explained — synthetic buyers disengage just like real ones do