Modes

iMario offers two modes for creating synthetic individuals. The right one depends on whether you're after breadth or depth.

Audience Mode

Generate a group of synthetic individuals from a shared description. Use this when you want to simulate a broad segment or demographic — surface patterns, compare reactions, and stress-test ideas across multiple perspectives at once.

→ See Generate from a Brief for how to write a brief that produces useful individuals.

Solo Mode

Create a single synthetic individual from a LinkedIn profile or personality test. Use this for deep, one-on-one simulation of a specific person type — preparing for a real meeting, simulating a key buyer, or capturing the thinking style of a specific expert.

→ See Import from Social Media and Clone from a Personality Test for the two import paths.

Choosing between them

If you're asking "how does this segment react," use Audience Mode. If you're asking "how would this specific type of person respond," use Solo Mode. Many teams use both — Audience Mode for exploration, Solo Mode for high-stakes rehearsals or single-buyer deep dives.