Create Synthetic Individuals

You can create individuals in two ways, depending on what you need.

Audience Mode generates a group of synthetic individuals from a shared brief — the right choice when you want to understand a segment or test something across multiple perspectives at once. Solo Mode builds a single individual from a real source like a LinkedIn profile or a personality test — the right choice when depth matters more than breadth.

The right mode depends on your question. If you're asking "how does this segment react," use Audience. If you're asking "how would this specific type of person respond," use Solo.