Materials

Use the Questionnaire Builder

Create, import, review and save a questionnaire before running research.

The questionnaire builder turns a research goal into a saved instrument. The goal describes what you want to learn; the questions and response options determine what respondents actually answer.

Create or import a questionnaire

Open the Questionnaire Builder from Library, or open it from New Task after choosing Survey. Use Draft survey to turn a goal into a questionnaire, choose Manual to enter questions yourself or choose Import to bring in a supported document.

The Survey builder with the question-type list open: Closed Question, Open Question, Media Stimulus, URL Task and Ranking.
The Survey builder with the question-type list open: Closed Question, Open Question, Media Stimulus, URL Task and Ranking.
The Survey builder with imported questions: the selected audience, the Manual, Import and Template tabs, and Q1 expanded with its options, Add option, Single select and Order as shown. Q2 and Q3 are collapsed.
The Survey builder with imported questions: the selected audience, the Manual, Import and Template tabs, and Q1 expanded with its options, Add option, Single select and Order as shown. Q2 and Q3 are collapsed.

Supported imports include PDF, DOCX, XLSX, CSV, TXT and Markdown. Convert older binary Office files before importing them.

Review before saving

Check every question, response type, option, ranking item and instruction block. Remove duplicate or leading wording and correct anything the importer interpreted as a question. Save the questionnaire to Library.

Instruction blocks do not count as respondent questions. Split a long questionnaire when separate sections answer different decisions so that the scope and estimate remain clear.

Run and revise

Review the displayed estimate before submitting. After a run, use Explorer to inspect differences and request a report when a synthesis is useful. Editing a saved questionnaire prepares a future run; it does not change answers already collected.

See Pricing & credits for question-rate examples.

Use the Questionnaire Builder | iMario