Frequently Asked Questions
Find current answers about research, audiences, reports and costs.
Which method should I use?
Use a survey for structured questions, interviews for probing, focus groups for discussion, preference tests for alternatives, creative tests for images and URL feedback for pages. Choose a method explains the differences.
Is the research a real customer survey?
The new responses are modelled, even when the audience is grounded in real records or prior surveys. See Evidence.
Does more simulated participation mean statistical certainty?
No. Size helps cover the represented audience, but cannot remove a shared modelling error. See Panel size.
How many free credits do I get?
Any introductory allowance is shown during account setup. See Pricing & credits for the rates and purchases available to the workspace.
Is a report included with every run?
Results are available after the run. A separately generated narrative report has its own tiered charge. Opening an existing report differs from confirming a charged rewrite. See Reports.
Does unlocking an audience pay for research?
No. Audience access and research usage are separate. See Markets and official audiences.
Can I run a PR test?
Yes. Use a PR test to compare how an announcement, policy or public statement may change opinion across a short timeline. Start with Run a PR test and review the estimate before submitting.
Does iMario work on a phone?
The current manual focuses on the supported workspace and browser workflow. Availability of composer controls, uploads and analysis views can vary by device width and browser. Use a desktop browser when a task requires a detailed builder, large upload or Explorer analysis.
Where did Solo Mode and Studio go?
The current homepage starts research tasks. Older guides described a different homepage and a separate Studio product. See Older workflows.
Can an AI agent use iMario?
An external agent can use the iMario MCP server and companion skill described in MCP & Agent Setup. This is separate from research task types in the iMario workspace.
Can I share results?
Use the controls on the report or result surface. Check link access and exported scope. See Share and export.
Can I connect my own data?
Yes. Start with Build from data or Data connections.
Does this manual document a public API?
The manual primarily covers the user interface. The MCP & Agent Setup section covers the MCP connection and its companion skill, which let an external agent run research against your audiences.