Choose a Research Method
Select the format that matches your question, stimulus and desired result.
Open New Task and use the Add content (+) menu to select a format. The composer also interprets what you type, so verify the selected format before submitting.
| Format | Use it for | Prepare |
|---|---|---|
| Single question | One focused question or an initial exploration | The exact question and an audience |
| Survey | Comparable answers across several questions | A reviewed questionnaire and answer options |
| Interview | Reasoning, motivations and probes | A discussion guide |
| Focus group | Reactions between participants | An ordered list of discussion topics |
| PR test | How an announcement or public statement may change opinion | The announcement and versions to compare |
| Preference test | Comparing named alternatives | Alternatives and a comparison question |
| Creative test | Reactions to an image or design | An image and a question about it |
| URL feedback | Feedback on a rendered page | A reachable page URL and a question |
Choose by what you need to learn
Use closed questions when the options themselves are meaningful. Use open questions to let participants introduce reasons you have not supplied. Choose interviews when probing those reasons matters, and focus groups when interaction is part of the question.
To get reactions to a written concept, put the concept in the question or goal and choose the format by what you need back: a single question or a survey for comparable answers, interviews for reasoning, or a focus group for how views hold or shift. For an image or a design, use a creative test.
For preference tests, keep alternatives comparable. If one version changes the offer, price and wording together, a preference does not tell you which change caused it.
Before every run
Check audience, respondent count, material and estimate. A survey or guide must contain actual questions, not only a goal sentence. A creative or page test needs its stimulus attached. Costs differ by method and question type; see Pricing & credits.
Start with Your first study, then explore and report.