Core Concepts
Understand audiences, individuals, tasks, runs, materials and reports.
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These terms describe different parts of the research workflow. The distinction helps you select data, estimate cost and return to earlier work.
| Concept | Meaning |
|---|---|
| Workspace | The space containing your research, audiences and materials. |
| Project | An organizational grouping for work in a workspace. |
| Task / conversation | The context in which you work on a research goal, inspect results and continue asking questions. |
| Run | One research execution with a defined audience and scope. A conversation can contain several runs. |
| Audience | The population or segment being modelled, together with its definition and data basis. |
| Respondent | A simulated participant in a particular run. |
| Synthetic Individual | An individual whose profile you can inspect and who may be available for direct chat. |
| Survey | A saved questionnaire for structured responses. |
| Discussion Guide | An interview instrument, including questions and prompts for deeper exploration. |
| Library | Reusable surveys, guides, images, documents and reports. |
| Knowledge Base | Background material connected to individuals; distinct from data used to construct an audience. |
| Result | The output of a research run, available to inspect without first producing a narrative report. |
| Report | A separately generated synthesis over a selected scope of results. |
Three roles for your data
Audience evidence helps define the people and what is already known about them: customer records, survey responses, transcripts and connected sources.
Research material is what this study asks people to react to: a question, image, page or alternative concepts.
Individual knowledge is background a connected person can draw on in an interaction.
Uploading a product brochure to a Knowledge Base does not create a representative customer population. Selecting an audience does not automatically show it every workspace document. Choose the location by the role the material plays.
Access and usage
Some audiences require a separate access purchase. Research consumes credits, and generating a report may consume more. See Pricing & credits.
Continue with Your first study or Materials & connections.