Getting Started
Overview
What iMario is and how synthetic user research changes how you make decisions about people.
Most decisions about people are made without enough input from people.
iMario changes that. It's an AI platform for synthetic user research — you create virtual users (Synthetic Individuals) who think, remember, and respond like real people, then run interviews, content tests, and sales rehearsals against them.
These docs cover everything from setting up your first study to writing discussion guides and interpreting reports.
Platform model
iMario is persona-centric: you create and refine virtual users first, then run tasks (interviews, quick tests, direct chats) against them. A Discussion Guide is just one of many task types you can run.
A short product walkthrough video is coming soon. Until then, the best way to see iMario is to run the Quickstart.