Getting Started
Overview
What iMario is and how synthetic user research changes how you make decisions about people.
Most decisions about people are made without enough input from people.
iMario changes that. It's an AI platform for synthetic user research — you create Synthetic Individuals who think, remember, and respond like real people, then run interviews, content tests, and sales rehearsals against them.
These docs cover everything from setting up your first study to writing discussion guides and interpreting reports.
How iMario works
iMario is persona-centric. You create and refine Synthetic Individuals first, then run tasks against them — interviews, quick content tests, or direct chats. The Discussion Guide is one of several task types available.
Video walkthrough
Video coming soon
Until the video is ready, the best way to experience iMario is to run the Quickstart.