Set Up Your Task

A task is built from three nodes: what you put in front of your synthetic individuals (Content), whose perspective matters (Audience), and what kind of output you want back (the Report node, configured under Output).

Each node shapes a different decision about your task. Get them aligned and the findings tend to be useful; get them mismatched — for example, testing copy with the wrong audience, or asking a Discussion Guide's worth of questions but configuring a Quick Test report — and the result is the right data in the wrong format for the call you're trying to make.