Choose an Audience for a Check
Pick a calibrated, census-framed, or model-estimated audience for your check, or describe your own, and see how each one is anchored and labeled.
The audience is who reads your copy inside a check. Studio labels every audience by how it is anchored to real data, so you always know how much weight the findings carry.
Pick an audience
Open the Audience card's picker on the canvas, or the Audience popover on a content node. The card's picker groups audiences into three levels, each with its own badge. The per-node popover shows the same audiences as a flat list, labeled Calibrated or Model estimate (census-frame audiences collapse to Model estimate there).
| Badge | Meaning | Trust it for |
|---|---|---|
| Calibrated · anchored to real survey data | The audience is tied to real survey priors | The firmest reads, where findings are corrected against real answers |
| Census frame · sized from official statistics | The segment is sized from official statistics, with only country-level priors | Realistic sizing, model-estimated attitudes |
| Model estimate | A pure model estimate, no real anchor | Direction and objections, not settled numbers |
A census-frame audience is deliberately not labeled calibrated. Its sizing is real, but its attitudes are still the model's estimate, and Studio will not overstate that.
Describe your own audience
If none of your audiences fit, describe the one you want in a sentence. Studio parses your brief into a census frame: a segment sized from official statistics, with a share of the population. Criteria it cannot support are returned to you explicitly rather than quietly dropped, so you are never guessing what was actually applied.
A described audience comes back as a Census frame audience, and its language is set automatically from its country, so a Chinese audience reacts in Chinese.
Audiences are your workspace personas
Studio audiences are the same Synthetic Individuals you build across iMario. Anything you create as an audience in your workspace is available here, and audiences you describe in Studio become reusable persona assets. For sizing guidance, see How many individuals do I need?.
Language stays native
Studio never translates the audience. Verbatims and panel reactions always appear in the audience's own language, carrying an "original voice (untranslated)" note. This keeps the exact wording you need for a rewrite intact, even when your interface is in English.
The default audience in linear mode
Linear mode does not ask you to configure anything. It uses your project's audience, falling back to the first calibrated audience, then the first available one. The screen reads "Nothing to configure", and the caption names the audience it chose.
Next steps
- How content checks work: how the audience's answers become a measured distribution and pinned findings.
- Create Synthetic Individuals: build the audiences you reach for again and again.
- Interpret confidence: how iMario validates these distributions on public data.
Compare Versions in a Face-Off
Put 2 to 5 versions of your copy in front of the same synthetic audience and let three independent reviewers pick, or abstain when the gap is noise.
Check Images and Designs
Upload a PNG or JPG to catch spelling, legibility, and risky-claim issues, plus a directional read on how your audience reacts to the visual.