Audience Mode
Generate a diverse group of synthetic individuals from a plain-language brief.
In Audience Mode, you describe the people you want — iMario generates them.
Write a plain-language brief, and iMario will produce a diverse set of synthetic individuals grounded in that description. The more specific your brief, the more targeted your individuals.
The brief is where most of the work happens. A vague description produces generic individuals. A precise one — with role, context, experience level, and relevant attitudes — produces individuals whose responses you can actually act on.
| Use Case | Example Brief |
|---|---|
| Expert Interview | Create an expert in — "three senior cardiologists in the US who work in hospital systems and are early adopters of digital health tools." |
| Brand Perception | Understand brand perception among — "consumers aged 25–40 who have purchased from a DTC skincare brand in the last 6 months and are aware of at least two competitor brands." |
| Outreach Evaluation | Test my outreach content like LinkedIn posts with — "VP-level buyers at mid-market manufacturing companies who receive a high volume of cold outreach and are skeptical of vendor claims." |
| Qual Research | A group of audiences for — "working mothers in suburban areas who use grocery delivery apps at least twice a week and have strong opinions about convenience vs. cost." |
| Usability Testing | Find users to test — "first-time users of a personal finance app — low financial literacy, comfortable with smartphones, aged 45–60." |
| Concept Testing | Test my concept with audiences who — "are interested in sustainable fashion, price-sensitive but willing to pay a premium for brands with verified ethics." |
| Landing Page Test | Test my landing page with — "small business owners in the US considering switching accounting software — currently using QuickBooks, frustrated by pricing." |
| Creative Testing | Test my creative assets with — "millennial men who follow sports content online and respond strongly to humor and cultural references in advertising." |
| Product Feedback | Collect product feedback from — "power users of a project management tool who manage cross-functional teams and rely heavily on automation and integrations." |
| Customer Service Training | Train customer service with simulated customers who — "are impatient refund-seekers, confused first-time buyers, highly technical users with complex issues, or repeat complainers." |
| NPC Build-up | Build an NPC character with personality: — "a seasoned blacksmith in a medieval trading town — pragmatic, distrustful of outsiders, expert in metallurgy, with a complicated history with the local guild." |
Your brief doesn't need to follow a fixed format. Write it the way you'd describe a person to a colleague — iMario handles the rest.