See how it lands before it goes out.
Ads, emails, posts and statements, shown to the audience they are meant for. Know which draft works and who it loses, while you can still change it.
Creative testFive versions of the launch ad. What does each one make them take away, and which line loses them?
Benchmarked in public. Trusted by teams at global brands.
Sources · iMario Synthetic Audience Benchmark, public method and raw files · Pew Research Center, survey methodology · Updated 2026-09-05, reviewed by iMario research
Every draft reads well in the room that wrote it. iMario shows it to the audience before it goes public, and tells you what each version makes people do — not which one will win the auction.
The campaign is the first real test, at media prices.
Live, and no reason why any of them won. The losers are switched off without ever saying what went wrong.
What a copy test typically takes. Send dates do not move, so most drafts go out untested.
Of a click-through rate explains itself. It never says who was moved, who was lost, or which line was misread.
Every draft, read by the audience, before anything goes out.
Load the versions, play them to the people you would actually buy, and get a winner for each of them. First results in minutes; rewrite and rerun the same day.
The version that ships has already worked.
- A · leads with the number52%
- B · leads with a question38%
- C · leads with the claim24%
- D · leads with the logo16%
A winner by audience
Not one score but a matrix: which draft wins with whom, so the spend decision follows directly.
“It says nothing about what it replaces. I already have three tools that claim this.”
Misreads caught early
The sentence that reads as evasive turns up before it is public, in the words of the people who read it that way.
Same-day iteration
Rewrite and rerun on the same audience the same day. The send date does not have to move.
A copy test, an A/B test and a pretest, side by side.
What each method can and cannot tell you about a draft. The left column covers both the agency copy test and the in-market A/B test; the right is the pretest shown on this page.
| Decision | Copy test or in-market A/B | Pretest on iMario |
|---|---|---|
| When it happens | After the creative is produced. For an A/B test, after it is live and the audience is being paid for. | While the drafts are still drafts. Rewrite and rerun the same audience the same day. |
| What comes back | A score, or a click-through rate. Neither says who was moved or which line was misread. | A winner by audience, with the reasons in the readers’ own words, per draft. |
| The losing draft | Switched off without ever saying what went wrong. | Fixed, because the misread line is quoted back by the people who misread it. |
| Sample | A recruited panel, or the live audience you are spending on. | The same Synthetic Individuals read every version, so the drafts are compared on equal terms. |
| What it cannot do | Explain itself. | Predict the auction. Which version performs best in market depends on placement, timing and spend. |
The agenda, read before it was produced.
Agenda planning stopped being an internal debate and became an audience-informed decision, with a reason behind every topic that stayed in.
Session themes and framing put to simulated attendees and sponsors together, while the agenda was still easy to change.
See more detailsWhere they were
Rand and Rand shapes events, exhibitions and conferences. The agenda has to attract the right attendees and give sponsors a credible reason to invest — and it is set long before either group is in the room.
one agenda
Attendees and sponsors read the same draft, with their different motivations kept visible.
production
Topics tested while speakers, venues and campaigns were still uncommitted.
“Four sessions on the same theme. I would come for one day, not three.”
Attendee · Agenda A
“The regulation track is the reason I would send my team. Put it on day one.”
Attendee · Agenda B
“If every session is a vendor case study, I am paying to be sold to.”
Attendee · Agenda A
Putting drafts of an ad, an email, a post or a public statement in front of Synthetic Individuals built to match the audience it is for, and reading how each draft lands by segment, with the reasons in their words, before it goes out.
