AI Synthetic User Market Research Platform - From brief to insight in minutes
iMario interviews the most human-like AI people. To get unscripted insights at impossible scale, without cost, recruiting or scheduling
Rethink user research from brief to insight with Synthetic Users
Use human-like synthetic users to test ideas, explore behaviors, and ship decisions faster than traditional research ever could
Brainstorm questions
Create discussion guides by talking in seconds, with support for images, web pages, and more Talk to your ideas to design a discussion guide in seconds
Recruit participants
Stimulate unlimited human-like AI participants without cost, recruiting or scheduling
Moderate interviews
Conduct autonomous conversations with each participant and understand the full context
Insightful deliverables
Package the findings into a digestible report direct in different formats -PDF, PPT, etc.
Interactive participants
Interact with detailed respondent profiles and interview responses in one place
Built on advanced GenAI architecture for both Parity and Diversity
Our proprietary technology combines multi-dimensional persona modeling and intelligent model orchestration to create synthetic users that think, speak, and behave like real people
Persona Fabric
Generate diverse, realistic synthetic users through 54 dimensional tagging and dynamic context modeling to ensure every participant feels authentically real users
LLM Models Ensemble
Our routing agent intelligently switches between LLMs models in real-time, blending diverse model signatures to eliminate single-model bias and achieve Synthetic Organic Parity
See iMario in action
iMario is an end-to-end research platform. Our customers replace surveys, focus groups, and in-depth interviews with iMario's synthetic user interviews.
Foundational Research
Uncover new opportunities through open-ended discussions
Concept Testing
Qualitative and quantitative feedback on new products or ideas
Landing Page Test
Understand how people read your website and what they find confusing
Brand Perception
Understand how customers perceive your brand
Creative Testing
Find out how your ad and message makes people feel
Usability Testing
Try out new designs to make sure they're easy for people to use
Efficient responses with depth and quality
From brief to insight in hours, not days
Unlimited possibilities of respondents
Your questions, answered
Reach out to our sales team for guidance on how to integrate iMario into your research workflow
iMario leverages advanced LLMs to create Synthetic Users with high Synthetic Organic Parity - meaning they think and behave remarkably like real people. We start by generating a foundational personality profile for each user, much like a core identity, then reconstruct their full personality using social and psychological parameters. These Synthetic Users then interact in simulated environments using multi-agent frameworks - they converse, make decisions, and evolve over time based on their experiences. This creates diverse, unpredictable behaviors that mirror real human complexity, delivering nuanced insights that continuously adapt to reflect authentic human patterns.