# Connect Shopify

> Import selected Shopify customer or order data as audience evidence.

Source: https://imario.ai/docs/audiences/connections/connect-shopify

Use Shopify when customer or order records can help define the audience for a research decision. Select a scope that matches the decision and avoid treating order history alone as a complete account of customer attitudes.

## Connect the store

1. Open **Audience**, start a new audience and choose **From your data**.
2. Choose **Connect Shopify** and authorize the intended store.
3. Select the customer, order or approved source scope.
4. Review identifiers, date ranges, field mappings and excluded records.
5. Confirm the audience only after checking the resulting definition and coverage.

Use stable customer identifiers when combining Shopify data with surveys or support records. Review the resulting population and start with a focused study before relying on a broader decision.

## Access and removal

Revoke the app authorization in Shopify or remove the source from the audience when access should stop. Check which imported evidence and derived audience data remain according to the connector's rules. See [Data and privacy](https://imario.ai/docs/workspace/data-and-privacy).